{"id":9682,"date":"2025-04-10T14:57:00","date_gmt":"2025-04-10T12:57:00","guid":{"rendered":"https:\/\/www.gate-away.com\/blog\/?p=9682"},"modified":"2025-04-08T14:57:31","modified_gmt":"2025-04-08T12:57:31","slug":"women-are-shaping-the-future-of-the-italian-property-market","status":"publish","type":"post","link":"https:\/\/www.gate-away.com\/blog\/women-are-shaping-the-future-of-the-italian-property-market\/","title":{"rendered":"Women are shaping the future of the Italian property market"},"content":{"rendered":"\n<p>Despite economic uncertainty and a challenging housing market, Italy continues to hold strong appeal for international home buyers. And according to a recent comprehensive survey conducted by Gate-away.com among its 70,000+ newsletter subscribers, it\u2019s women who are now taking the lead when it comes to purchasing decisions.<\/p>\n\n\n\n<p>It\u2019s a powerful insight into how women are not only involved in the homebuying process \u2014 they\u2019re driving it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Women at the heart of the homebuying journey<\/strong> in Italy<\/h2>\n\n\n\n<p>Nearly <strong>half of all couples (48.23%)<\/strong> who answered to the survey said it\u2019s the woman who makes the final decision when it comes to choosing a property in Italy proving to be far from being passive participants \u2014 a major shift from traditional buying behaviours in the past.<\/p>\n\n\n\n<p>This trend signals a cultural change, not just in homebuying, but in lifestyle choices and long-term planning. For many, buying a home in Italy isn\u2019t just about bricks and mortar \u2014 it\u2019s about starting a new chapter, finding balance, and creating a meaningful connection to local culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What women want in an Italian home<\/strong><\/h2>\n\n\n\n<p>So what are women really looking for when they dream of owning a home in Italy?<\/p>\n\n\n\n<p>It turns out, <strong>attention to detail and liveability<\/strong> are top priorities. Women are more likely to focus on how a space feels and functions. While 7.4% of men claim responsibility for designing and arranging the interiors of a home, a significant number of women take the lead here \u2014 wanting a place that is both beautiful and practical.<\/p>\n\n\n\n<p><strong>External spaces are also a must. <\/strong>Whether it\u2019s a garden, terrace or balcony, <strong>74.47% of women<\/strong> who have answered the survey say having private outdoor space is essential \u2014 compared to 65.93% of men. It\u2019s not just about aesthetics, but about finding a connection to nature and a space to relax, entertain or cultivate hobbies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Small towns and authentic living<\/strong><\/h2>\n\n\n\n<p>Unlike the stereotypical rush for high-profile cities, many women are drawn to Italy\u2019s smaller towns and rural villages. Why? Because they offer a chance to<strong> truly immerse in Italian life<\/strong>. These buyers are not just looking for a property \u2014 they\u2019re looking for a lifestyle.<\/p>\n\n\n\n<p>From joining in with local festivities to shopping at neighbourhood markets, many women are seeking <strong>authenticity, community and a slower pace of life<\/strong>. Add in access to essentials like healthcare, public transport and recreational opportunities, and you\u2019ve got a vision of \u201cla dolce vita\u201d that goes far beyond the holiday home dream.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A wake-up call for the property market<\/strong><\/h2>\n\n\n\n<p>These insights should encourage real estate professionals to adapt and listen more closely to what women buyers are really looking for. As Annalisa Angellotti, co-founder of Gate-away.com, says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&nbsp;<em>\u201cIt\u2019s crucial to understand the life project behind each purchase \u2014 women aren\u2019t just buying a house; they\u2019re building a future. That means offering personalised services, trust, and attention to detail.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts: A shift worth celebrating<\/strong><\/h2>\n\n\n\n<p>Women are increasingly the driving force behind property purchases in Italy \u2014 with a clear sense of purpose, priorities and passion. The dream of Italian homeownership is alive and well, but it\u2019s evolving. Today, it\u2019s more about quality of life, meaningful connections and spaces that truly feel like home.<\/p>\n\n\n\n<p>If you\u2019re looking to buy a home in Italy \u2014 whether as a holiday retreat, retirement haven or a complete lifestyle change \u2014 now is the perfect time to tune in to what really matters. And Gate-away.com is here to help every step of the way: <a href=\"https:\/\/www.gate-away.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">search for your ideal housing solutions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite economic uncertainty and a challenging housing market, Italy continues to hold strong appeal for international &hellip; <a class=\"card__read-more\" href=\"https:\/\/www.gate-away.com\/blog\/women-are-shaping-the-future-of-the-italian-property-market\/\">Read More <span class=\"icon\"><br \/>\n    <svg aria-hidden=\"true\" focusable=\"false\">\n        <use xlink:href=\"https:\/\/www.gate-away.com\/blog\/wp-content\/themes\/gateaway\/dist\/icons\/icons.svg#assets--src--icons--arrow-right\"><\/use>\n    <\/svg><br \/>\n<\/span><br \/>\n<\/a><\/p>\n","protected":false},"author":5,"featured_media":9683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,215],"tags":[155],"class_list":["post-9682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gate-away","category-website","tag-buy-a-home-in-italy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Women are shaping the future of the Italian property market<\/title>\n<meta name=\"description\" content=\"A new survey by Gate-away.com reveals women are increasingly leading the decision-making process when buying property in Italy. Discover what matters most to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gate-away.com\/blog\/women-are-shaping-the-future-of-the-italian-property-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women are shaping the future of the Italian property market\" \/>\n<meta property=\"og:description\" content=\"A new survey by Gate-away.com reveals women are increasingly leading the decision-making process when buying property in Italy. 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