Each year, the Blue Flag awards highlight some of the world’s cleanest, safest, and most eco-friendly beaches—and in 2025, Italy has once again proved itself as a leading destination for pristine coastal living with 11.5%. 

With 236 municipalities (+10 compared to 2024) and 485 beaches earning the prestigious ‘Bandiera Blu’ status this year, Italy continues to offer not only beauty but also outstanding quality of life by the sea.

If you’re considering buying a property in Italy—whether it’s a holiday escape, a lifestyle change, or a retirement haven—these Blue Flag locations should be high on your list.

What is a Blue Flag beach—and why should it matter to buyers?

The Blue Flag is an international eco-label awarded by the Foundation for Environmental Education (FEE). This is the 39th edition. 

It recognises beaches, marinas and sustainable boating tourism operators that meet stringent standards in areas such as water quality, safety, environmental education and management.

For us, this translates into:

  • Crystal-clear waters and clean coastlines
  • Safe environments for swimming and recreation
  • Well-maintained infrastructure and eco-conscious communities

In short, Blue Flag beaches signal long-term livability and strong local governance—essential for anyone planning to invest in a second home or spend extended time in Italy.

Top regions for Blue Flag beaches in 2025

The Blue Flag report for 2025 has crowned Liguria. It is followed by Puglia and Calabria which are respectively in 2nd and 3rd position. Campania and Le Marche are in fourth place while Tuscany in fifth position among the top-ranking regions, confirming their status as ideal places to live or retire near the sea.

  • Liguria (34 Blue Flags): With charming towns like Alassio, Levanto and Finale Ligure, this region is perfect for those looking for scenic views and a relaxed Riviera lifestyle.
  • Puglia (24 Blue Flags): Known for its whitewashed hill towns and crystal-clear Adriatic beaches, Puglia is a hit with international buyers seeking authentic charm and great value.
  • Marche and Calabria also rank highly, offering a mix of affordability, natural beauty, and investment potential.
  • Tuscany (19 Blue Flags): From Castiglione della Pescaia to Forte dei Marmi, Tuscany combines cultural richness with some of Italy’s most beautiful and eco-conscious coastlines.

Why blue flag towns are smart property investments

Beyond their natural allure, Blue Flag towns are often the recipients of continual investment in sustainability, tourism, and infrastructure—making them resilient markets for property. Whether you’re buying for rental income, capital growth or lifestyle, these areas provide a balanced blend of tranquillity, accessibility and long-term value.

In addition:

  • Eco-conscious credentials are increasingly important to buyers and renters alike.
  • Quality of life is a major draw for retirees, and Blue Flag beaches often offer well-managed, inclusive facilities.
  • Tourism appeal ensures strong short-term rental potential for holiday homes.

Ready to find your piece of Blue Flag paradise? Start exploring coastal homes in Italy today on Gate-away.com.