Often overlooked in favour of cities like Florence or Venice, Genoa (Genova in Italian) is quietly stepping into the spotlight — and rightly so.

Named this year one of the best cities to visit by Lonely Planet, this historic port city on Italy’s Ligurian coast is a treasure trove of culture, charm, and affordable property opportunities. If you’re considering buying a home in Italy to transform your lifestyle, retire under the Mediterranean sun, or enjoy a second home for holidays, Genoa might just be your perfect match.

Genoa: A city of rich contrasts

Genoa is a city that surprises. With its UNESCO-listed old town, grand palazzi, hidden art galleries, and vibrant harbour, it effortlessly blends centuries of history with the energy of modern Italy. Once one of the richest maritime republics, Genoa still carries the proud atmosphere of a place that shaped European trade — and it shows in its architecture and attitude.

Wander through its narrow caruggi (alleyways) and you’ll find everything from artisan workshops and traditional bakeries to trendy cafés and contemporary art spaces. It’s a city of contrasts: old meets new, sea meets hills, locals meet expats.

A lifestyle of simplicity and sophistication

Life in Genoa is lived well, but not loudly. It’s a city where you can enjoy a rich cultural life — from opera at the Teatro Carlo Felice to stunning exhibitions at Palazzo Ducale — without the overwhelm or crowds of other Italian hotspots.

The Ligurian diet, full of fresh seafood, olive oil, pesto, and vegetables, adds to the appeal for health-conscious buyers.

You’re also on the doorstep of the Italian Riviera, with charming seaside escapes like Camogli and Portofino just a short train ride away.

Why property hunters are turning to Genoa

Compared to hotspots like Tuscany or Lake Como, property in Genoa and its surrounding areas is still attractively priced. Whether you’re after a character-filled apartment in the old town, a seafront villa with views over the Ligurian Sea, or a countryside home nestled in the green hills of Val Polcevera, you still can find a diverse range of options especially in the surrounding area.

Many international buyers appreciate Genoa’s authentic, lived-in feel — it’s not a tourist trap, but a working Italian city with soul.

English is spoken in many parts, especially among the younger population and in professional services, but you’ll also have the chance to immerse yourself in everyday Italian life.

Accessibility and practicality

Genoa is surprisingly well-connected, with its own international airport and direct train links to Milan, Turin, and Rome. It’s a manageable city — large enough to have everything you need, but compact enough to feel neighbourly and walkable.

Healthcare, transport, and infrastructure are reliable, making it a solid choice for retirees and families alike. And as Liguria’s popularity grows, property values may well follow suit — making it not just a lifestyle choice, but a smart investment too.

So if you’re searching for a corner of Italy that’s full of character, steeped in history, by the sea but not overrun with tourists, Genoa should be at the top of your list. With an appealing property market, rich cultural life, and easy connections, it offers a refreshing alternative to more obvious choices.