Despite economic uncertainty and a challenging housing market, Italy continues to hold strong appeal for international home buyers. And according to a recent comprehensive survey conducted by Gate-away.com among its 70,000+ newsletter subscribers, it’s women who are now taking the lead when it comes to purchasing decisions.
It’s a powerful insight into how women are not only involved in the homebuying process — they’re driving it.
Women at the heart of the homebuying journey in Italy
Nearly half of all couples (48.23%) who answered to the survey said it’s the woman who makes the final decision when it comes to choosing a property in Italy proving to be far from being passive participants — a major shift from traditional buying behaviours in the past.
This trend signals a cultural change, not just in homebuying, but in lifestyle choices and long-term planning. For many, buying a home in Italy isn’t just about bricks and mortar — it’s about starting a new chapter, finding balance, and creating a meaningful connection to local culture.
What women want in an Italian home
So what are women really looking for when they dream of owning a home in Italy?
It turns out, attention to detail and liveability are top priorities. Women are more likely to focus on how a space feels and functions. While 7.4% of men claim responsibility for designing and arranging the interiors of a home, a significant number of women take the lead here — wanting a place that is both beautiful and practical.
External spaces are also a must. Whether it’s a garden, terrace or balcony, 74.47% of women who have answered the survey say having private outdoor space is essential — compared to 65.93% of men. It’s not just about aesthetics, but about finding a connection to nature and a space to relax, entertain or cultivate hobbies.
Small towns and authentic living
Unlike the stereotypical rush for high-profile cities, many women are drawn to Italy’s smaller towns and rural villages. Why? Because they offer a chance to truly immerse in Italian life. These buyers are not just looking for a property — they’re looking for a lifestyle.
From joining in with local festivities to shopping at neighbourhood markets, many women are seeking authenticity, community and a slower pace of life. Add in access to essentials like healthcare, public transport and recreational opportunities, and you’ve got a vision of “la dolce vita” that goes far beyond the holiday home dream.
A wake-up call for the property market
These insights should encourage real estate professionals to adapt and listen more closely to what women buyers are really looking for. As Annalisa Angellotti, co-founder of Gate-away.com, says:
“It’s crucial to understand the life project behind each purchase — women aren’t just buying a house; they’re building a future. That means offering personalised services, trust, and attention to detail.”
Final thoughts: A shift worth celebrating
Women are increasingly the driving force behind property purchases in Italy — with a clear sense of purpose, priorities and passion. The dream of Italian homeownership is alive and well, but it’s evolving. Today, it’s more about quality of life, meaningful connections and spaces that truly feel like home.
If you’re looking to buy a home in Italy — whether as a holiday retreat, retirement haven or a complete lifestyle change — now is the perfect time to tune in to what really matters. And Gate-away.com is here to help every step of the way: search for your ideal housing solutions.
